Let’s create your list of target colleges!
Hello high school students and parents! Thinking about college can be as exciting as it is intimidating. The good news is that you don’t have to take this journey alone. In this article, we’ll guide you in creating a list of target colleges that is both cost-conscious and realistic for admissions, without making the process feel like a Herculean task. So, let’s dive in!
By the way, Going Merry’s college matching tool helps you compare colleges to help you build your target college list. Check out the tool today to start comparing colleges!
Understanding College Costs: Billed and Non-Billed Expenses
First things first: let’s break down the costs associated with going to college. Understanding the bigger picture will help you make informed decisions.
- Tuition and Fees: These are the direct costs charged by the college. They cover your courses and access to campus facilities and services.
- Accommodation and meals: If you plan to live on campus, you will need to pay fees for dorm and meal plans. Living off campus? You will need to budget for rent and groceries.
- Books and supplies: Textbooks can be surprisingly expensive, not to mention other supplies like notebooks, software, and lab equipment.
- Transportation: Whether you’re traveling or occasionally returning home for vacation, consider the costs of public transportation, gas, parking or flights.
- Personal expenses: These include everyday costs like laundry, entertainment and personal care items.
It is essential to consider these expenses as they can add up quickly. Knowing the extent of the costs will help you stay financially prepared.
Merit-based scholarships: what are your chances?
Merit-based scholarships are awarded based on academic achievement, talent or other achievements. Look for the typical profile of students who receive merit scholarships at each school on your list. Do your grades, test scores and extracurricular activities match these profiles? This can give you an idea of how much merit aid you might expect.
Need-Based Financial Aid: Federal, State, and Institutional Aid
You should also estimate the type of need-based help you might receive. This includes federal grants, state aid, and institutional scholarships. The Department of Education has a net price calculator on its website where you can get an estimate of your expected financial aid at different schools based on your family’s financial information.
Create a Going Merry account to access the Going Merry College Match tool, which helps you compare colleges based on things like average cost, admission rates, academics, student life and more!
Overview: combining costs and support
When it comes to choosing a college, understanding the complete financial picture is crucial. This goes beyond just considering tuition fees. To get a clearer idea of the total cost, you should factor in additional expenses such as room and board, textbooks, transportation, and personal expenses. Once you’ve made a comprehensive list of these expected costs for each college you’re considering, you can begin to evaluate how much aid you could receive. This includes school financial aid, federal and state grants, scholarships, work-study opportunities, and loans.
By taking the time to fully assess both the costs and the potential financial assistance you may receive, you will be able to estimate the real cost– how much you will actually have to pay out of pocket. This is often called your “net cost,” and it’s a crucial number when comparing schools. Some colleges may offer generous aid that significantly reduces your out-of-pocket costs, while others may have a higher price tag but offer less aid.
A key strategy to ensure you have more options is to apply to a variety of schools with different price points. Consider including:
- Reach schools: These are schools that may be struggling financially but offer substantial financial aid or have a scholarship that could make the price more manageable.
- Safety schools: More affordable options where you are more likely to receive substantial financial aid or merit-based scholarships, making the overall cost more reasonable.
- Target schools: Schools that fall somewhere in between, where your chances of receiving a reasonable financial aid offer are strong.
By applying to a diverse group of schools, you give yourself the opportunity to make an informed decision based on your financial aid offers. Once you receive these offers, you can evaluate the net cost of each school, including the differences between what is covered by the grants and what you will need to borrow. You may also consider factors like location (which may affect travel costs or summer work opportunities) or whether living at home for a year can help save money.
Ultimately, you don’t just choose the school that looks best on paper; you choose the one that matches your academic and personal goals And fits into your financial reality. Having more choices at this stage will ultimately help you make a decision that sets you up for both success and long-term financial well-being.

Seek professional help
If this seems overwhelming, know that you are not alone. There are professionals who specialize in helping families through the college financial aid process. They can provide personalized advice and strategies to maximize support and minimize debt, ensuring you get the most out of available resources. These specialists can also help you understand the intricacies of financial aid forms, such as the Free Application for Federal Student Aid (FAFSA®) and the College Scholarship Service (CSS Profile), and guide you through the appeals process if the initial offer does not meet your needs. With their expertise, you can approach the financial aid process with confidence, knowing you have a trusted partner on your side.
Apply to multiple schools
A smart and strategic way to approach the college application process is to apply to a range of schools that interest you, then wait for the financial aid award letters to arrive. While it may seem like a lot of effort at first, this approach is one of the best ways to ensure you’re making an informed decision. By applying to multiple schools, you will be able to compare not only academic programs and campus environments, but also the financial aid offers you receive.
Each school’s financial aid package can differ significantly and it is essential to evaluate these offers thoroughly. Consider factors like the size of grants and scholarships versus loans, as well as work-study opportunities. Even though a school may seem affordable at first glance, its financial aid package may offer more or less aid than expected, impacting your out-of-pocket costs.
Once the financial aid award letters arrive, you can make a direct comparison. Be sure to take into account both academic value and the financial considerations. For example, one school may offer you a generous scholarship that significantly reduces the cost, while another may have a higher price tag but offer a stronger program in your area of interest. Don’t forget to consider other financial aspects, such as the cost of living in the area, travel costs, and the possibility of working part-time during the school year.
This method also gives you a safety net: if one or two schools don’t offer enough financial aid, you have alternatives to fall back on. It’s important to weigh all aspects, from academic opportunities to total cost, and select the one that best fits your educational goals and financial reality. This way, you set yourself up for success in several ways. Although it may seem like a lengthy process at first, the end result is worth it: it ensures that you have the information you need to make a decision that fits your academic aspirations and your budget.
Conclusion
Creating a realistic, cost-conscious list of target universities doesn’t have to be stressful. By understanding all potential costs, exploring financial aid options, and being open to professional advice, you can make informed decisions that pave the way for a bright and affordable college future.
Remember, the college journey is as much about finding the right financial fit as it is about finding the right academic and social environment. Happy college hunting and good luck!
Disclaimer: This blog post provides educational information about personal finance and is not intended to provide legal, financial, or tax advice.
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